The English Shepherd Club maintains a Breed and Breeder Information website (http://www.escbreederinfo.com/) that includes a lot of helpful information and articles. Topics include breed conservation, breeding strategies, breeding considerations, information on care of the pregnant bitch and puppies, evaluation of puppy purchasers, puppy placement, and puppy contracts.
In addition, the club has Puppy Packets available (http://www.englishshepherd.org/breeder-puppy-packets.html) that can be given to your new puppy owners. The Packets include a Puppy Handbook, Puppy Planner, sample newsletter, plus information about joining the Club. The cost is only $8.00 per packet. If purchased separately, the handbook and planner would total $16. There is a minimum purchase of three Packets.